Coca-Cola: Coke Coffee

9.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Kenya

Industry:

Non-Alcoholic Drinks

What has less sugar than a can of Coke, has slightly less caffeine than a normal cup of coffee but more than a can of the soda? The answer, according to Coca-Cola, is Coke Coffee, a blend of both drinks that will be appearing in 25 markets by year-end. Kenya will be one of the first markets in the world to pre-launch Coke Coffee, and Ogilvy helped the company design an iconic visual to spark excitement, especially in a tea-drinking continent. They developed an icon that merges Coke’s Dynamic Ribbon into the coffee bean as if it were a natural occurrence. From there they are leaving it up to the audience to work out the connection. The only other element included is a launch date where all will be revealed. The ad, attached, has been seen in outdoor, print and instore posters in Kenya, and soon to be joined by Uganda, Tanzania, and Nigeria.

Credits

Advertising Agency:

Ogilvy, Kenya

Regional Creative Director:

Brett Wild

Group Creative Director:

Shashank Jha

Art Directors:

Brett Wild, Shashank Jha

Copywriters:

Brett Wild, Mathieu Plassard, Shashank Jha

Illustrators:

Shashank Jha, Deepak Jadhav

CEO:

Mathieu Plassard

Designers:

Patrick Wanoyike, Sandra Raduma

Account Management:

Mathieu Plassard, Beryl Magwa, Rehema Chege

Media:

Gakenia Kaiganaine, Eva Nyakianda

Date:

April, 2019