Coca-Cola: Bottle Shape
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
Credits
Advertising Agency:
Publicis ItalyGlobal Chief Creative Officer Publicis WW:
Bruno BertelliChief Creative Officer Publicis Italy:
Cristiana BoccassiniCEE Executive Creative Director:
Davide BoscacciAssociate Creative Director / Copywriter:
Stefano ZanoniCreative Supervisor / Art Director:
Roberto ArdigòCEE Regional Client Lead:
Lorenza MontorfanoClient Service Director:
Benedetta VirgaGroup Account Director:
Mirjana SlavkovicAccount Supervisor:
Alberto De SimoneArt Buyer:
Caterina CollesanoPostproduction:
B612Date:
February, 2020More from Coca-Cola
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