BNP Paribas: It's Payback Time

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Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Financial Services

Via this website you can put a little bit of pressure on friends that still owe you money after a lunch, festival, night out,... and who "forgot" it. Instead of sending a boring reminder mail, our man can fix it for you and visit your friend on Google streetview to higher the pression. But I'll let you discover it yourself without telling the surprise. The campaign is made to promote Easy transfer, a mobile application with which you can refund your friends via their mobile number, so they can prevent a visit they'll get a new payback reminder.

Credits

Advertising Agency:

Publicis, Brussels, Belgium

Creatives:

Kwint De Meyer, Daniel Van den Broucke

Creative Director:

Paul Servaes

Account:

Jeannette Westerhout

TV Producer:

Marc Van Buggenhout

Film production company:

TRS

Film Director:

Jan Boon

Producers:

Frederik Zaman, Thomas Landeloos

Editor:

Hans Desmet

Producers:

Denis Evlard, Sam Biondo, Sam Bismes

Sound:

SwitchFX

Date:

August, 2013