AXA: Smart bell

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Poland

Industry:

Financial Services

FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.

Credits

Advertising Agency:

FCB Warsaw, Poland

Chief Creative Officer:

Luis Dias

Creative Directors:

Gosia Drozdowska, Agnieszka Klimczak

Copywriter:

Mikolaj Stefanski

Art Director:

Kaja Dobrzańska

Account Director:

Monika Sosnowska

Account Manager:

Marlena Mikina

Agency Producer:

Robert Wawszczyk

Product Constructor:

Szymon Peplinski

Product Designer:

Adrian Dutkowski

Date:

April, 2017