Ad of the Day | Lacoste: Save Our Species
Media Type:
Design
For the first time in the brand's history BETC has initiated a change of the logo. However, we’re not talking about a rebranding but a call to action in which Lacoste brings attention to the global state of biodiversity and animal rights. The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.
Credits
Advertising Agency:
BETC Paris, FranceDate:
February, 2018
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