WW7's Jamsbash Directs "Breakin' on the One" from Disney and ESPN's Andscape

Jun. 21, 2024

WW7 directors JamsBash direct “Breakin’ on the One” for Andscape and ESPN Films, debuting on Hulu on Monday, June 24th. The documentary follows a famed break-dancing battle between the Rocksteady Crew and the Dynamic Rockers in New York City in 1981, tracing the origins of breaking and following its prominence throughout sports and entertainment.

Featuring a wealth of archival material from the 80’s and present-day interviews with individuals who were there for the nexus of this movement, “Breakin’ on the One” chronicles the events surrounding the Out-of-Doors Festival where this breaking battle took place. On August 15, 1981, a crowd gathered at the plaza of Lincoln Center in Manhattan to witness the showdown between the Rocksteady Crew and the Dynamic Rockers. After this, break dancing went from a niche activity inspired by New York youth to becoming a cultural cornerstone for a larger swath of people and eventually becoming an official sport in the 2024 Summer Olympics. This documentary highlights this seminal moment as a turning point, unfolding a wave of inspired actions across hip-hop, dance, race, and politics.

“Breakin' on the One” is the latest project in a line of many culture-forward films from JamsBash. Their work spans commercials, TV, film, and a Times Square takeover that earned the first Grand Clio ever given to a live entertainment brand. They directed two full seasons of HBO’s critically acclaimed late-night comedy series “Pause with Sam Jay” and “The Day Ones,” a feature film from SoundCloud. Additionally, JamsBash’s commercial work includes collaborations with top global brands like Mastercard, MLB, Vogue, Adidas, Wendy’s, and eBay, to name a few.

JamsBash remarked:

"We are incredibly stoked to help tell the story of these amazing dancers. Kids from Black and brown communities in New York created a unique art form that's now an Olympic Sport. We love that a small part of that origin is now being celebrated on film. Collaborating with Andscape to bring this documentary to audiences was a no-brainer, we can't wait to share this little bit of the culture with the world."

 

Masha Cooke, Vice President of ESPN Films, added:

“‘Breakin’ On the One’ is a celebration of the community that revolutionized dance, and brought people from across the world together. We are thrilled for this story to finally be recognized, and to bring it to audiences across the globe."

 

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