With Burger King®, there's Never a Hand Foul

Sep. 26, 2023

After showing the world why the use of VAR had been heavily criticized during soccer games, BURGER KING® is now making new revelations about hidden conversations on the pitch.

Through a series of 4 comedies, BURGER KING® stages players and staff members all holding their hands in front of their mouths to communicate so that their lips cannot be read.
But what can they possibly be saying to each other? Are they talking about a game strategy that could turn the tide of the game? Or about a disputed decision? Or discussing the next big transfer?

No, not at all. We’ll let you guess, but we have our own idea.

The campaign, consisting of 4 x 20s films, can be seen on TV and Amazon Prime Video from 24 September during the Paris Saint Germain vs Marseille Classico and all forthcoming Ligue 1 games.