Wildfarmed Transforms Lunchtimes and Landscapes with "Life Changing Bread"

May. 15, 2024

Wildfarmed, the UK's leading regenerative food and farming company, has launched its first major advertising campaign to celebrate its "life-changing" bread range now available at Waitrose.
 
The campaign’s 30-second TVC, "Transforming Lunchtimes and Landscapes," features a disenchanted office worker whose lunch sparks a vivid, animated journey through nature, filled with birds, bees, and butterflies - showcasing the journey from wheat to Wildfarmed’s Life-Changing Sliced White bread.

The marketing campaign includes a TVC, flyposters, digital displays and social ads, with planning and buying by Bountiful Cow, who were appointed to the account earlier this year.

The AV plan includes a run across Prime Video SVOD, following guest appearances by Wildfarmed’s co-founders Andy Cato and George Lamb on Season 3 of "Clarkson’s Farm".