WeRoad Invite Jack Grealish and James Maddison to Their Holiday Squad

Jun. 13, 2024

Last Friday, England's Men's National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players.

They’re both also well-known for their holidays in Ibiza together. 

So while they might not be heading to Germany with Southgate’s team, there’s one other squad they might like to join. A squad where they can travel the world, meet some new friends and, of course, party. 

WeRoad are inviting Jack and James to join the WeRoad squad. 

In Manchester and London, mobile billboards have been driving Jack and James' WeRoad invitations around their home stadiums Manchester City's Etihad Stadium for Jack, and Tottenham Hotspur Stadium in London for James. Starting from the London Eye, James’s invitation made its way through some of the cities most iconic locations including Trafalgar Square, Piccadilly Circus, and Oxford Circus, with the route ending at The Stadium, home of Tottenham Hotspurs. Similarly for Jack, in Manchester the mobile billboard travelled through Northern Quarter, Piccadilly Gardens, Oxford Road and more, before ending at Ethiad Stadium.

This mobile OOH campaign, created by DUDE London, and produced by the WeRoad in-house marketing team, perfectly captures WeRoad’s ethos of capturing the zeitgeist and being part of the moment.

Fabio Bin, CMO at WeRoad said:

“With the eyes of the world preparing to tune into the start of the Euros on Friday, we saw an incredible opportunity to capture the publics attention by linking WeRoad to the fact that Jack Grealish and James Maddison were left out of the England squad with a bold and memorable stunt. Our goal is always to get people dreaming about their next adventure. Whether you're a diehard football fan or just someone looking for inspiration to explore new cultures, we hope that this mobile billboard will have people packing your bags before the final whistle blows.’'

 

The campaign embodies the travel brand's commitment to creating buzzworthy activations that generate conversation. WeRoad continues to leverage a witty tone of voice and tongue-in-cheek charm to connect with its target audience.