Uber, in collaboration with Shackleton presents "Romeo and Julio"

Apr. 11, 2019

A few days before the Seville derby Uber, in collaboration with Shackleton, is presenting “Romeo and Julio”, a campaign that promotes a plural and inclusive vision of football over any kind of rivalry or sentiment, and that continues to build the brand concept “There is football. Let´s go”.

The campaign revolves around a short film that recounts the moment when two families are arguing about an imminent wedding that the parents do not appear to approve of. Filmed under the direction of the renowned filmmaker Fernando Colomo and the creative direction of Juan Nonzioli, the short film highlights the way in which, often, members of the same family experience the enormous rivalry that exists between the main football clubs in the city.

Behind this story is the union of Sevilla F.C. and Betis Balompié, who want to promote a derby based on coexistence, respect and tolerance in conjunction with Uber, the mobility and innovation partner of both teams.

According to Juan Galiardo, the director of Uber in Spain:

“We wanted to get involved with this campaign because we share the values that the clubs are promoting. We believe that it is important to put an end to confrontational attitudes and fully escape from the mentality of conflict. We need to realize that, in most cases, the things we have in common far outnumber those that separate us, and football is the ideal stage to make this clear.

 

The action comes following the one carried out last December, “Uber ZigZag”, where the brand sought to raise awareness about the danger of drink driving within the context of football and the Christmas holidays, and also to announce the sponsorship of Sevilla FC, Real Betis Balompié and Valencia CF.