Transavia Takes Ownership of the Airplane Celebration in Football Video Games

Mar. 09, 2023

For Transavia (budget airline brand member of the Air France KLM Group), there’s always a good reason to travel behind each journey - visiting a friend, going to see grandma in Portugal, or seeing a crucial match of your favorite football team.

Transavia decided to give a treat to football fans by offering them the chance to win tickets to see their favorite team play at home. How? With the support from the Paris-based agency Marcel, they created a challenge called #AirplaneCelebration, which was aimed at video gamers. The challenge allowed gamers to perform a virtual airplane celebration after scoring a goal, which would take them to the city of their favorite team.

To enter the contest, gamers were required to celebrate their goals in their favorite video game with an airplane celebration, take a screenshot, and share the image on Twitter. The only requirement was that the destination was served by Transavia, which offers over 120 destinations in France, Europe, and the Mediterranean basin.

The challenge was launched on Twitch on February 20th with the two streaming duos Zack Nani & Yassencore and Bruce & Brak.
In total, more than 2000 participants in 24 hours, 228,000 impressions and 800,000 social media impression.