The Vaccine Confidence Project, Klick Health And YouTube Partnered To Create Community Unity
Nov. 15, 2021
The Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine, Klick Health and YouTube partnered to create Community Unity, a video series that equips people with accurate COVID-19 vaccine & health information they can trust.
This unique partnership leverages The Vaccine Confidence Project’s trusted global public health & vaccine authority, YouTube’s reach, and Klick Health’s creative & communications expertise to modernize the traditional way of combating vaccine misinformation by using a conversational narrative and storytelling, fun animation, pop culture references and relatable characters to connect with audiences in a more engaging way.
Each of the 12 episodes in the Community Unity series strategically answers one of the most Googled questions about COVID-19 vaccines, based on Google Search Trends in various countries and languages.
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