Save the Children's Heart-Wrenching Weather Forecast

Jan. 18, 2024

Every day most people check the weather without giving it any additional thought. But for children fleeing from conflict, the daily weather can be devastating.

This is why the new winter campaign for Save the Children Norway flips the use of common weather apps. While the apps usually factor in things like humidity and weather to estimate what the temperature will feel like, several other physical and psychological elements contribute to that cold days will feel even colder for fleeing children.

The films are patiently paced by director Emilie Norenberg, produced by Bacon and made with Oslo agency Anorak.