Protect Yourself If You Don't Want to End Up Grilled Like A Whopper

Jul. 12, 2022

Beautiful days are coming, and school vacations too. Time for the children to go on holiday. But beware of sunburn!

To warn our youngest of the risks of prolonged exposure to skin to the sun, BURGER KING® Belgium decided to slip ephemeral tattoos with the words "It’s even better when grilled with a flame" in all its King Junior children’s menus.

Exposed to the sun’s UV rays, they eventually reveal a hidden message of prevention, "But you’re not a Whopper. Protect your skin."

To take it a step further, the brand has decided to make sunscreen dispensers available in some of its restaurants.

A campaign made by Buzzman visible in BURGER KING® Belgium restaurants and on the brand’s social networks from July 6.