Production Company ALTERED.LA Announces the Signing of Manny Bernardez

Aug. 11, 2023

Production company ALTERED.LA announces today the signing of Manny Bernardez for commercial representation. With over a decade of experience as a creative director in both the brand and agency environments, Manny has developed a deep understanding of how to bring a creative concept to life from ideation to execution. 

Starting his career in Miami Beach Florida working for MTV Latino, Discovery Networks, and HTV among others, the Venezuelan-born director went on to form a highly awarded and influential design and animation studio based in Miami's Design District. Looking to expand his skill set, Manny relocated to NYC, and took an Art Director position with Teamheavy/Heavy.com, the pioneering company of digital brand integration and branded content, where his true passion for filmmaking was sparked.

Soon after, Manny went on to secure a creative leadership position with Nike's Global Brand Design team, where he developed his filmmaking whilst directing an extensive amount of work for the brand. During these six years with the iconic sportswear brand, Manny oversaw a number of memorable projects, including the launch of Nike+ and the Beijing Olympics, and the creation of the Nike Brand Kitchen, an internal content studio which Manny co-led. 

With a background in VFX, design, and animation adding a valuable skill set to his directorial toolbox, Manny has since worked with a diverse range of agencies and brands, from well-established giants like Nike, Adidas, NFL, and NBA to dynamic and innovative companies such as Crocs, Toyota, and Logitech. A versatile director who has worked across long and short form, Manny has collaborated with industry leaders such as ESPN, MTV, IWC, Dell, and Kroger, as well as established advertising agencies like Anomaly, Ogilvy, Mother NY, and Translation LLC during his career. 

At present, Manny is developing several scripts whilst being fully immersed in music production and writing, with plans to release an EP by Autumn 2023. Deeply committed to pushing his own artistic boundaries, Manny is excited to explore new opportunities and expand on long-form content creation with ALTERED.LA. 

Manny Bernardez, director at ALTERED.LA, commented:

"I’m thrilled to be part of the ALTERED.LA family. As a multicultural director, I've found that many US production companies struggle to understand and market folk like myself, but ALTERED.LA is different. I feel seen, heard and understood. From the outset, Marcos and I have shared a common vision and idiosyncrasy. We both see immense potential and exciting opportunities ahead. For the first time in a while, I know that my career is in good hands. I can't wait to see what we achieve together."

 

Marcos Cline, founder and executive producer at ALTERED.LA commented:

"We have had the privilege of collaborating with Manny over the past few years. During this time, we embarked on one of our most fulfilling projects – the IWC Schaffhausen "The Colors of Top Gun" commercial featuring Tom Brady. Manny's unwavering dedication to excellence, his adeptness at devising ingenious solutions for intricate challenges, and his collaborative spirit, all while maintaining his trademark smile, truly make him a delight to work alongside. Equally significant, Manny embodies the cultural essence of ALTERED.LA, serving as a cornerstone of our hub of top-tier US Hispanic talent. His impeccable qualifications enable us to authentically capture advertising that resonates across the new multicultural general market and traditional realms, spanning a diverse array of demographic spectrums."