Prime Video and Marcel Content Includes Potentially Sensitive Content

Oct. 27, 2022

On November 4, French renowned director Olivier Marchal returns with Overdose, a fast-paced action film, only available on Prime Video.

The film follows Sara, a captain in the Toulouse (south of France) police, as she investigates a high-speed road drug smuggling that is linked to the murder of two teenagers, an investigation that is being handled by Richard, a cop in Paris. Forced to work together to find the murderer and stop the bloody smuggling, Sara and Richard, with their diametrically opposed methods, find themselves in a breathless race against time on the roads of Spain and France.

For the launch of Overdose, Prime Video and Marcel pay tribute to the film's concentrated action.

Tell me it's an intense action movie without telling me it's an intense action movie.

On social media, you may come across the phrase "Sensitive content. The following media includes potentially sensitive content" preventing you from accessing the content in question, unless you click on "View" anyway. 
These codes are usually reserved for Instagram or Twitter, but Marcel decided to take them out of their digital universe and use them in a poster campaign in the Paris subway. 
A simple way of saying everything (action, violence, nudity, etc.) while showing nothing to increase the desire to watch the trailer (available by scanning the QR code "anyway").