Pilsener and Fantastica Present Enner: The Movie of Ecuadorian Idol

Jul. 13, 2021

As part of #Ecuatorianízate, the great initiative of Cervecería Nacional and its brand Pilsener, Fantástica, the independent agency, developed a series of films that recognize those heroes and heroines of Ecuador who, with their actions rescue the feeling of struggle and courage that it is held in the country. One of them, the soccer player Enner Valencia.

In the film, Valencia, born in San Lorenzo, Ecuador, recounts his life from the narration of the most important goal of his career. A more than fair tribute to the player who is changing the face of Ecuador in the world.

Alejo Gómez, Creative VP of Fantástica, comments:

"One of the things that we wanted to highlight about the new Pilsener #Ecuatorianízate platform is the capacity that Ecuadorians have to always go further and there is no better symbol of this than Enner Valencia."

 

This player leaves all the stereotypes and all the clichés that exist about Latin and Ecuadorian players, he has also overcome adversities to achieve his dreams; He had to sleep in the stadium because he did not have a home, he grew up in a very humble place, he went hungry and had to move away from his loved ones to achieve his dreams.

Alejandro Molina, Head of Marketing at Anheuser-Busch InBev Ecuador, says:

“Enner is the story of many athletes from Ecuador, one full of ambition, discipline and work and that is why we wanted to show it to the country and the world in this spot that highlights our values ​​and what Equatotianizate means. We believe that like Enner, many Athletes represent what it is to become Ecuadorian when you put ambition to your dreams and with effort and discipline you raise the name of Ecuador.”

 

The film was produced by Akira Cine and directed by Juan Ruda.