Paul B. Cummings Directs "#DinnerWithGoop" Campaign Featuring Comedian Jenny Yang
Jun. 28, 2022
Actor-activist Jenny Yang partnered with Ajinomoto to bring to light some of the misconceptions about MSG and highlight how to eat clean based on scientific evidence.
Directed by Paul B. Cummings, the spot opens with Yang conceding that she’s willing to delve into the Goop buzz and try their many recommendations for healthy living including red-light therapy and beet cocktails. Yang goes on to detail some of the issues with Goop and other brands arbitrarily deciding that her grandma’s red braised pork belly is less "clean" than your grandma’s chicken pot pie.
The spot concludes with Yang’s invitation to the "Goop Goddess" to join her for an MSG-based feast and take a fresh look at "clean eating."
Related News
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
White Claw Brings Nail Care to the Seltzer Aisle
White Claw, the leading seltzer brand is entering the beauty space with a new nail polish set inspired by White Claw flavors
Chili’s is Launching a New Campaign Created by Mischief Called "You Deserve Them More Than Kids Do"
Chili’s is launching a new campaign created by Mischief which gives adults permission to enjoy a nostalgic comfort food as a reward
Latest News
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide