Ogilvy Paris and All.Com, It's Always Obvious!

Apr. 24, 2024

Last year, ALL and Ogilvy Paris launched a global campaign designed to establish ALL.com in the highly competitive sector of booking platforms: "That's ALL.com". A campaign to show that ALL.com is the obvious solution for finding and booking the perfect holiday at the best price. The campaign focused on ALL's promise and values, notably through a film shot by director Charlotte Abramow. Her pop, colorful, inclusive and joyful universe, with a touch of mischief, embodies the spirit of the brand.

And obviously, when a film works, you want the sequel!

So, here's the second part of the "That's ALL.com" campaign. The campaign goes one step further in the obvious and in the complicity with customers, this time highlighting obvious situations with which ALL travelers and customers can easily identify. For the sequel, these sketches use a syllogism to illustrate ALL.com's value proposition: the best destinations, the best services and the best hotels are on ALL.com.

In this new film, the focus is on the human experience through different characters, each embodying a memory (a trip with friends, family...) and a sense of the obvious. Objectives? Reinforce ALL.com's reputation, generate conversion and strengthen the link with hotel brands. The closer we get to our customers, their behaviors and moments in life, the more they identify with us. It's obvious.

ALL and Ogilvy Paris have once again called on the talent and artistic eye of Charlotte Abramow, a Belgian director and photographer known for her music videos for singer Angele.

The multimedia campaign launches April 22 worldwide, on TV films, in-flight and social. A wonderful occasion to plan your spring weekends or summer vacations!