New Quench Commercial for Starkist Features Charlie The Tuna Thanking Frontline Workers

Jun. 29, 2020

The new national TV spot produced by quench for client StarKist features iconic brand mascot Charlie the Tuna thanking frontline workers who've been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children.

The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a video conference call, reflecting the reality that's currently common to many. He is seen tipping his familiar red beret (doffing it for the first time since his inception in 1961) as he thanks workers and volunteers for keeping us safe and fed during these challenging times.

Charlie then thanks viewers for helping StarKist to support Feed the Children, the nonprofit dedicated to relieving hunger to which StarKist has donated more than $150,000 in financial support, emergency aid and product donations this year, in addition to its longtime support of the organization with product donations and financial contributions. The spot prominently features the organization’s logo and website, where visitors can conveniently donate directly from its homepage.

Jared Scott, CMO, quench, said:

“We were eager to help StarKist, which has been partnering with Feed the Children for more than 11 years, to ask consumers to assist them in their ongoing effort to help those in need, as that need has increased greatly during this pandemic.”

 

Andy Mecs, VP of Marketing & Innovation, StarKist said:

“Our strong partnership with quench allowed us to quickly align and deliver a spot that proudly communicates our support for Feed the Children.”

 

The spot will launch June 15 in National TV English DR only, StarKist’s social media channels (Facebook, Instagram, LinkedIn, YouTube), Amazon, Roku, HX (OTT/CTV).