MoneyGram Advances Evolution of its Iconic Brand by Partnering with New Brand, Creative and Media Agencies of Record

Apr. 23, 2024

MoneyGram International, Inc. ("MoneyGram" or the "Company"), a leading global financial technology company that connects the world's communities, is excited to announce a significant update to its brand evolution with the addition of four award-winning agencies of record. Following an extensive agency review process, MoneyGram has selected Prophet (brand strategy), Cutwater (creative), DEPT® UK (social) and iProspect (media). Together, MoneyGram and these innovative agencies will transform and grow the MoneyGram brand in a way that drives business growth.

Greg Hall, MoneyGram Chief Marketing Officer said:

"As MoneyGram has rapidly evolved into a digital-first organization, we’re now equally invested in the strategic evolution of our global, iconic brand. As such, we’ve engaged four renowned agency partners who will help reintroduce the MoneyGram brand through distinct brand assets and growth-oriented creative, social and media campaigns that uniquely reflect our modern identity."

 

After the Company’s anchor-type investment in MoneyGram Haas F1 Team (“MGHF1 Team”), MoneyGram has made strides in changing the perception of its brand to the vibrant and growing global fintech that it is today. Since the start of the MoneyGram and MGHF1 Team partnership, MoneyGram has seen a remarkable 11-point increase in global brand awareness scores as well as positive upticks in global brand sentiment scores.

Hall continued:

“This announcement signifies the horsepower and commitment we’re putting behind our brand, and looking ahead, everything will ladder up to our ultimate goal of enhancing MoneyGram as that global fintech platform. We will continue to exceptionally serve consumers and businesses through our expanded set of products and services, and I can’t wait to see what we accomplish together in this next stage of growth.”