McDonald's France and TBWA\Paris Sing the Praises of the New McDo+ Home Delivery Service

Feb. 15, 2024

An irrepressible desire for a McDonald's is uncontrollable, and nothing is more frustrating than not being able to enjoy a McDo when you irresistibly crave it but find yourself stuck.

This insight is brought to life in the new McDonald's film created with TBWA\Paris.

I want a McDo but I'm stuck here...

Catchy music, metaphors of everyday situations, all presented in a funny and crazy tone.

Directed by Bjorn Ruhmann, the film is in line with the brand’s new copies, combining insight and entertainment to promote home delivery through the M+ app.

This film is visible on TV since February 14, it is the first part of a 360 campaign that will be released at the end of February. It will highlight the benefits of the new M+ delivery service: the same prices as in restaurants & the accumulation of loyalty points.