Lifehacks to Live Longer… Maybe

Jan. 24, 2024

Breaking news: we're all going to die! Fortunately, there are a few simple tricks you can apply to live a few years longer! Maybe. For Living Looonger, the new exhibition at De Studio, NEMO Science Museum shares some "life hacks" you can try to extend your life, in a campaign by KesselsKramer.

Being happy, avoiding risks, cuddling, sleeping a lot. If you would do these things every day, you might live to be 120 years old.  The 'life hacks' are part of the exhibition, which is about getting older, staying young and being mortal.

Maartje Slijpen, creative director at KesselsKramer said:

"The life hacks show how we try all kinds of things to grow old healthily. Anyone who goes searching for science-based life hacks to live longer comes across an endless list of things to try. Some more outlandish than others. The absurdity of that thought is at the heart of this campaign."

 

Being happy, avoiding risks, cuddling, getting enough sleep. If you did that every day, you might get very old. The "life hacks" are one part of the exhibition that deals with getting older, staying young and being mortal. The life hacks show what people themselves can do to grow old healthily.

Maartje Slijpen, creative director at KesselsKramer said:

"If you go searching for things you can do to grow old long and healthy, you come across an endless list of strategies you can try. Some more outlandish than others. The absurdity of that thought is central to this campaign."

 

Close-ups and instructional illustrations

To emphasize this absurdity in form, KesselsKramer is collaborating with artist Lisa Schamlé. Schamlé has a background in performance and creates mostly autonomous work. She specializes in over-the-top intense photography, which can portray exactly the feeling of the campaign: that the models will go very far to live longer. For the remaining 25 life hacks, Italian illustrator Francesca Albergo created the instructional illustrations in her signature style, showing step-by-step how to apply the life hacks to your life.

Scientifically based

The life hacks are shared in a poster campaign, online shorts, a radio commercial and illustrations.

NEMO's Claire van Haren explained:

"The life hacks in the exhibition are based on scientific research. But some life hacks are better researched than others, and some life hacks are meant more as a joke. The life hacks are mainly there to make you think about what you might want or be able to do to live a longer healthy life."