Lidl Christmas Jumper Now Available in Animal Crossing
Dec. 03, 2020
Hot on the heels of the news of Lidl’s branded Christmas jumper launch, the retailer announces that shoppers can also access the jumper free of charge virtually through Animal Crossing, 2020’s hugely popular Nintendo Switch game.
The campaign was concepted and produced by Lidl's retained social media agency, We Are Social and launches to coincide with the recently launched Animal Crossing Winter update. Lidl shoppers will be able to use the code MO-PTLS-4L5V-N1XR from today to download the jumper in game for their character to wear.

As seen on the advert, the stylish virtual knitwear features the same traditional design with the iconic Lidl
colours of blue, yellow and red, making it easy for shopper’s characters to get the coveted Lidl look in-game this winter.
Gareth Leeding, Executive Creative Director at We Are Social commented:
"We knew Lidl’s branded Christmas Jumper was set to be a hit this festive season. We really didn’t want anyone to miss out, especially after the year we’ve all had. So, we placed the jumper in one of the fastest growing games of the year - Animal Crossing where they can get the digital version for free. What better way to spend Christmas on the Island this year by dressing your best self in this year's hottest Christmas jumper?”
Lidl’s branded Christmas Jumper officially launched in store last week, and anyone that didn’t manage to get their hands on one can enjoy the jumper in Animal Crossing this winter.
Related News
New We Are Social Report Identifies Emerging Trends and the Creators Driving Them
The Next Gen Influence report - available to download on We Are Social’s website
We Are Social Launches Vector to Fuel a New Era for Innovation and Creativity
We Are Social Singapore, today debuts vector, a community that brings together global creators and innovators to create immersive experiences
Kickbase Shifts Focus from the Field to the Stands During FC Barcelona vs. AS Monaco
Kickbase had 20 people in the stands, staring at their phones to check real-time statistics of the FC Barcelona vs. AS Monaco players
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year



