LG Announced Star Wars Collaboration On NY Times Square Billboard

May. 06, 2022

For Star Wars Day (May the 4^th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way.

HS Ad USA, LG’s long-time in-house agency, created a mystery message appearing on May 4 on LG’s massive two-sided electronic billboard in Times Square, entirely in Aurebesh, the Star Wars language to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.

The message when translated reads…“You haven’t yet seen the true power of the dark side.  Join us.  lg.com/us/starwars”

The billboard will run until May 24^th with the collaboration to be revealed on May 25^th