KFC and Sid Lee make us see double, with the help of Manu, Payet and French national football

Sep. 23, 2026

With the Double Stacker launching in France, KFC wants to give everyone the irresistible urge to see double – because after seeing the new sandwich’s two big chicken breasts, you’ll want to see everything doubled. That’s what happened to football fans during the France-Spain match this week, when the billboards along the field flashed a double KFC logo and the mysterious hashtag #jedédoublerais (“I’d like to double”).

Users who checked Twitter found posts from French players Giroud and Kurzawa in homemade videos, talking about what they would double given the chance… Like having two balls, so they can tunnel through twice as many players’ legs, or a field twice as big so they can make 80 meter-long kicks. At the end of the clips, the players invited fans to tweet what they’d like to see doubled for the opportunity to win it. Over the course of the following 2 days, 3000 fans tweeted in their hopes, and 10 of the most creative ideas were chosen.