Humanaut Launches Open-Armed Campaign for Genexa, the First and Only Clean Medicine Company

Oct. 21, 2021

Humanaut is launching a national broadcast campaign for new client Genexa. Genexa is the first clean medicine company that makes medicine with the same active ingredients people need but without the artificial ones they don’t.

In the work—which also includes digital components—Genexa introduces clean medicine to the world as the first company of its kind dedicated to cleaning up the medicine aisle. Founded by two dads on a mission to revolutionize the OTC medicine aisle, the company chose a message that was fresh, bold and educational. The campaign launched on broadcast TV and social and digital platforms on Oct. 4. In addition to the national broadcast TV activation, Genexa will show up in other media channels, as well.

David Littlejohn, Humanaut founder and chief creative director, said:

“If you’re wondering if Genexa has active ingredients that actually work, the answer is YES. If you’re wondering if Genexa is free of GMOs, gluten, common allergens and any artificial inactive ingredients, the answer is also YES. No matter who you are, odds are Genexa is right for you.”

 

David Johnson, co-founder and CEO of Genexa, said:

“We created Genexa because we believe no one should have to compromise when it comes to their medicine. We’re proud to pioneer a shift to clean in the OTC aisle and create a new category: clean medicine.”

 

Humanaut was selected as Genexa’s creative partner because of its breadth of experience and proven record of successfully marketing purpose-driven brands such as Organic Valley, hello products, and Garden of Life. The agency was drawn to Genexa’s desire to do bold, breakthrough work to raise awareness. The clean medicine company recently made headlines by raising $60 million, which is the largest amount of money ever raised in series A funding for the OTC category.