How Far Are You Willing To Go To Watch Sports On Canal+ Without A Subscription?

Sep. 27, 2022

September is the month when everything returns. UEFA Champions League, Formula One and many other sports are back after the summer.

That's why, CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign created by longtime ad agency BETC.

Let's face it. When you really love sport, you hate to miss big moments. So all excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems. Both films of the campaign bring humor in situations where sport passionates go above and beyond to catch themselves some sports on Canal+.

Both films were directed by Hafid F. Benamar (Sovage Production) and fit into the DNA of the CANAL+ brand. With this campaign, CANAL+ aims at showing that it is the premiere sports network.