Hakuhodo Group Wins Grand Prix, 13 Other Awards at AD STARS 2021

Sep. 10, 2021

Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 1 Grand Prix, 1 Gold, 7 Silver, 5 Bronze, a total of 14 trophies, at AD STARS 2021.

AD STARS is an international advertising festival held annually in Busan, Korea. Awards are given in four sections—AD STARS, VIDEO STARS, PUBLIC SERVICE ADVERTISING (PSA), and SPECIAL. The 2021 competition received 19,080 entries from 60 countries. The theme of this year’s conference, held online August 25–27, was “Shift.”

Awards won

• Grand Prix

VIDEO STARS: Branded Entertainment Videos: Music Video: Music Video in Creativity
Title: The First Take
Advertiser: The First Take Music
Agency: TBWA\HAKUHODO

• Gold

AD STARS: Design: Communication Design: Posters
Title: Sake Sushi House (Series name: Flavour of Home)
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

• Silver

AD STARS: Print: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Title: Maguro Sushi House (Series name: Flavour of Home)
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

AD STARS: Outdoor: Ambient (Non-standard & Free-format outdoor advertising): Interactive Outdoor Experience
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co. Ltd.
Agency: United Communications Group

AD STARS: Design: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Title: Sake Sushi House (Series name: Flavour of Home)
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

AD STARS: Design: Communication Design: Digital Design (Data Visualisation, Digital Installations & Events, UX, UI & Journey Designs)
AD STARS: Interactive: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/ Commercial Public Services/Pets
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc., Reissue Records Inc.
Agency: SIX Inc.

AD STARS: Data Insights: Use of Data: Data Visualization
Title: UNIQLO ThermoArt
Advertiser: UNIQLO Co., Ltd.
Agency: TBWA\HAKUHODO

VIDEO STARS: Branded Viral Videos
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf BKK

• Bronze

AD STARS: Social & Influencer: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-visual/Business Equipment & Services
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co. Ltd.
Agency: United Communications Group

AD STARS: Social & Influencer: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/ Commercial Public Services/Pets
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc., Reissue Records Inc.
Agency: SIX Inc.

AD STARS: Interactive: Interactive Craft: Interactive Technology
Title: UNIQLO ThermoArt
Advertiser: UNIQLO Co., Ltd.
Agency: TBWA\HAKUHODO

AD STARS: Brand Experience & Activation: Sectors: Pharmaceutical/Toiletries
Public Service Advertising: Healthcare
Title: 30sOAP
Advertiser: Dreams Inc.
Agency: TBWA\HAKUHODO