Gerety Awards Presents: Gerety Talks with the Golden Drum-Sustainability, Let's walk the Talk

Jan. 03, 2024

On Tuesday, January 9^th Gerety Talks with Sophie Hochstraate and Eva Bodecker Thunborg from Mediaplus about sustainability and their keynote held at the last edition of the Golden Drum.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industries true changemakers in the spotlight and at the centre of the conversation for a refreshing take on what leadership looks like.

• Eva Bodecker Thunborg, CEO, Mediaplus Nordic

Leading highly competent teams in four markets, with four legislations, four currencies, four languages – using the essence of diversity and humble but straight guidance is the route to success. With 44 subsidiaries and partnerships worldwide Mediaplus is the largest independent and partner-managed media agency in Europe. Under the umbrella of the agency group, highly agile hubs of experts from a wide range of disciplines are united to deliver individual and customized solutions to clients' problems. The composition of the teams, tools and insights is always based on the client's needs and objectives.

After completing her studies in Economics with master in marketing, Eva Bodecker Thunborg started her professional career at Skandinavisk mediakonsult in Stockholm 25 years ago. She has since then been working at GroupM, Omnicom and Dentsu in various positions as Media planning, Client Director, Media Director, Business Development Director to increase skills and knowledge within as many areas possible.

Eva’s experience span various international clients such as Unilever, IBM, Renault group, Orkla group, Ferrero, BSH. At Mediaplus Nordic she leads the Nordic team and work for example BMW/MINI, DeLonghi, Capri-sun.

In her sparetime she fuels her energy by playing as much basketball as possible, and also volunteers in the communication committee within the Swedish Basketball Association.

• Sophie Hochstraate, Group Head Global Client Development, Mediaplus Group

Sophie was born in Salzburg, Austria, but her academic journey took her to Munich, London, and Paris. She has since returned to Munich.

Sophie's association with Mediaplus International commenced during its early stages when the team consisted of just three individuals. Over time, she witnessed the remarkable evolution of the team, which has expanded to encompass more than 130 professionals representing more than 20 different nationalities. The international community that was built over the years now consists of more than 2,500 people, across 25 markets and three continents.

This experience has been nothing short of inspiring as the company transformed from a startup, with the backing of a giant, Serviceplan Group, into a globally recognized international agency that stands as a formidable contender in the industry landscape.

Sophie firmly believes that the sustainable success of any enterprise hinges on placing the human being at the heart of strategic thinking. It is imperative to delve beyond the exterior "facade" of a customer/client and truly understand the essence of the individual within.

Not only in her professional life she remains committed to fostering genuine connections and prioritizing the human element in every facet of life.

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