For the launch of FARCRY5, DDB Paris dispenses Joseph's bad words.

Mar. 01, 2018

Hitchcock would say “The more successful the villain, the more successful the picture”.

A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not.

Filmed in the style of a full-length film “The Baptism” plunges us at the heart of one of the initiation rites of the cult.

A compulsory purification washes the disciples of their former life and let them enter an existence devoted to Joseph, the only one capable to save them from the Apocalypse.

It needed all the talent of Martin de Thurah, freshly elected for the second time “best commercial director of the year”, to give to this mysterious charismatic prophet the dimension which he deserves.

Martin de Thurah says:

"Joseph is out of reach, and it touches a very uneasy place for us - a psychopath who is unpredictable. It’s very scary and unsettling."

 

With the hypnotic beats of Red Sex from Vessel it only takes 2min18sec for “The Baptism” to make you understand Joseph’s power and madness.No doubt that this dive at the heart of the cult of Eden’s Gate should allow the iconic license of Ubisoft to recruit new “disciples” among the gamers.