Findasense Introduces CX Activate: A Powerful Customer-Centric Strategy

Apr. 08, 2024

Findasense a TP Infinity Company and a leader in Brand Experience - introduces its innovative methodology CX Activate. This powerful strategy focuses on engaging the entire organization in the shift towards a customer-centric company. This is achieved by involving all areas, from senior management to frontline employees, and considering organizational culture, processes, and technology.

The implementation and operation of Customer Experience (CX) programs can be a challenge for many brands, despite the economic investment and time dedicated. Reasons include ambitious large-scale implementations, superficial digital transformations, and a lack of consideration for customer voice capture models and governance. In this context, Findasense's CX Activate methodology brings an organizational deep system that drives the creation of experiences that solidly connect brands with their consumers, adopting a completely omnichannel approach, in contrast to conventional strategies.

Esteban Pineda, CEO of Findasense Americas, commented:

"It's a method that allows the development and operation of a robust Customer Experience model, whose design and integrated implementation leverage available inputs and adapt to the current state of CX of each business operation, area, and interaction phase. Our CX Activate methodology focuses on connecting the entire organization to achieve a key objective: enhancing customer experience. In a world where competition is fierce and consumer expectations are higher than ever, it's essential for brands to adopt innovative approaches like CX Activate to stand out and remain relevant."

 

The new demands for implementing a successful CX operational model include departmental integration, automation and systematization of the customer journey, monitoring, tracking opportunities to pleasantly surprise customers, and connecting CX with business results. Additionally, automation technology should be leveraged and a culture of innovation and continuous improvement promoted.

Esteban Pineda concluded:

"Findasense's CX Activate methodology aims to positively impact the bottom line by adapting to business routines and organizational structure. It's a comprehensive and deep approach that takes into account all key stakeholders, from senior management to back-office employees, and doesn't overlook any essential aspect."

 

Creating exceptional experiences for customers is a fundamental goal for the world's leading brands, involving all areas of the company, including Marketing, Advertising, Sales, and Business. In the current era, information and data play a decisive role in generating personalized and effective experiences based on specific and valuable content.