FCB New York Wins 14 Gold Pencils in The One Show 2024

May. 16, 2024

FCB New York topped the list of winners from 50 countries in The One Show 2024, taking home 14 prestigious Gold Pencils.

Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and "of the Year" honors will be unveiled.

Thirteen of FCB New York’s Gold Pencil wins were for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA, working with 456 Studios New York, making it the entry with the most Golds this year.  Three Golds each were in Experiential & Immersive and Radio & Audio-First, two in Interactive & Mobile Craft, and one each in Branded Entertainment, Creative Use of Technology, Integrated/Omnichannel, Moving Image Craft & Production, and Music & Sound Craft.  

TBWA\Media Arts Lab Los Angeles picked up 11 Gold Pencils, with seven coming for Apple “Fuzzy Feelings”, including two each in Branded Entertainment and Design.  

Marcel Paris was awarded 10 Golds working with Les Artisans du Film Paris and Prodigious Paris for “WoMen’s Football” on behalf of Orange.  They include three in Film & Video, and two in Branded Entertainment. 

With eight One Show 2024 Gold Pencil wins was Ogilvy PR New York, all for “Michael CeraVe” on behalf of CeraVe.  Two each were in Direct Marketing and Social Media, and one each in Branded Entertainment, Health & Wellness, Integrated/Omnichannel, and Public Relations.

Rethink Toronto also won eight Golds, including four for Kraft Heinz “Heinz Ketchup Fraud” (two in Print & Promotional, one each in Direct Marketing and Out of Home), and three for “Coors Lights Out” on behalf of Coors Light, one each in Out of Home, Print & Promotional, and Social Media.

Seven Gold Pencils including three in Design were awarded to McCann New York, all for Microsoft “ADLaM”.

Also winning seven Golds was Wieden+Kennedy Portland, all for DoorDash “DoorDash-All-The-Ads”.  Five of the Golds were with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles (two each in Film & Video and Integrated / Omnichannel, one in Direct Marketing), and two were with Superette San Francisco, the creative studio at DoorDash, both in Social Media.  

The showcase of all One Show 2024 Pencil winners can be viewed here, and a dynamic online list of the winners can be viewed here.

A total of 20,038 pieces from 65 countries were entered in The One Show 2024.  Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits. 

The One Show 2024 Best of Show, Best of Disciplines, special awards including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil and “of the Year” honors will be announced tomorrow, May 17, at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.

The One Show 2024 Global Creative Rankings will be announced on May 24, 2024.