FCB London Unveils Intuit QuickBooks Idents for Sponsorship of Sky Sport's Coverage of the Carabao Cup

Sep. 03, 2024

FCB London has created a series of light-hearted idents for Intuit QuickBooks to support its sponsorship of the Carabao Cup coverage on Sky Sports.

The idents feature comical conversations between two commentators as they discuss football action…and business finances. The idents bring to life the quirky, fun, and playful personality of the QuickBooks brand.  

The idents will run as break bumpers during the Carabao Cup on Sky Sports throughout the competition. FCB London has created 12 different idents (2x 15s and 10x 5s) that cover off a whole host of football and accounting topics, from performance to adapting to conditions. 

The EFL spots follow the idents that were released earlier this summer to support QuickBook’s sponsorship of the England cricket games screened on Sky Sports, as part of the brand’s mission to target accountants and small business owners, many of whom are football fans.