Eurobest Reveals Inaugural Creative B2B Jury President, Sarah Higgins

Aug. 29, 2024

Eurobest, celebrating Europe’s most groundbreaking creativity, has announced today the names of the industry experts confirmed to lead the 2024 Juries. Convening in London later this Autumn, the Jury Presidents will help benchmark excellence across Europe’s very best creative and effective work.

Among the Jury Presidents, Christopher Thiery, CEO, Prodigious will serve as the Film Craft Jury President - the first time Prodigious has been represented, who were also the Eurobest 2023 Golden Palm Winner. Sarah Higgins, Managing Director PR and EMEA & APAC Marketing, State Street Global Advisors is confirmed as the new Creative B2B Jury President. Higgins is a leading expert in the field of B2B and on the inaugural Jury when Cannes Lions launched the Creative B2B Lions in 2022.
Commenting on her appointment, Higgins said: 

“I’m honoured and excited to serve as the inaugural Jury President of the new Creative B2B Eurobest Award. Having seen a rise in B2B work winning at Cannes Lions, and with many in the industry believing that an Award in this area will raise the creative bar and elevate the discipline, it is an apt moment for B2B to have its own spotlight on the European creative stage. It will be crucial for the Jury to identify the value of the ideas in the 2024 submissions and to assess whether each body of work helps to move the B2B Category forward. I look forward to celebrating groundbreaking work and awarding the first ever Creative B2B Eurobest Award.”

 

The Eurobest 2024 Jury Presidents have been named as:

• Audio & Radio, Film, Print & Publishing:

Nicky Bullard, Group Chief Creative Officer, MullenLowe, UK

• Brand Experience & Activation, Creative Commerce, Glass: The Award for Change:

Debbie Ellison, Chief Commerce Officer, VML, UK

• Creative B2B:

Sarah Higgins, Managing Director PR and EMEA & APAC Marketing, State Street Global Advisors

• Creative Business Transformation:

Ete Davies, EVP, Dentsu Creative, EMEA

• Creative Data, Innovation:

Kika Douglas Castroviejo, Chief Creative Officer, 180 Global, the Netherlands

• Creative Effectiveness, Creative Strategy:

Jo Arden, Chief Strategy Officer, Ogilvy, UK

• Design, Industry Craft:

Dennis May, Chief Creative Officer, Publicis Groupe DACH, Germany

• Digital Craft, Social & Influencer:

Alejandro Di Trolio, European Creative Chairman, Cheil, Europe

• Direct, Outdoor:

Catalin Dobre, Chief Creative Officer and co-CEO McCann Worldgroup Romania, Regional Creative Director McCann CEE, McCann, CEE

• Entertainment:

Hermeti Balarin, Chief Creative Officer, Wieden + Kennedy, UK

• Film Craft:

Christopher Thiery, CEO, Prodigious, France

• Healthcare:

Rebecca Rhodes, Director, Public Affairs, Abbott, UK

• Media:

Matthias Brüll, Global CEO Mediaplus Group | Executive Board Member Serviceplan Group, Mediaplus Group and Serviceplan Group, Global

• PR:

Rachael Sansom, CEO, Havas Red, Europe and UK

About the Jury Presidents, Simon Cook, CEO, LIONS, said: 

"The Jury Presidents have a vital role to play in upholding the integrity of the Eurobest Awards, alongside setting the European bar for creative excellence. Eurobest recognises the very special and diverse creative spirit of Europe and we’re excited to welcome a wonderfully talented group of experts, from across the breadth of European creativity to recognise the best ideas shaping the landscape in this unique part of the world. We thank them for their unique perspectives, expertise, and experience for the leadership they will bring to the very important task ahead of them."

 

Entries into Eurobest are being accepted until Thursday 17 October 2024 and registration into the Eurobest Young Creatives competition will open on Monday 9 September 2024. Further information on the Awards can be found at www.eurobest.com.