Droga5 London wins MINI Electric global account
Feb. 15, 2018
Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE.
The agency has been briefed on a three-year assignment to develop a clear positioning for MINI Electric as the BMW-owned car marque works towards launching its first all-electric vehicle.
The task is to develop the communication campaign that leads to the official car launch in 2020.
Bill Scott, CEO of Droga5 London, said:
“With all the changes happening in the automotive industry, MINI Electric will be an important step for the brand’s vision to grow its global relevance and future proof the marque. Fittingly, this is one of the most innovation led comms opportunities we’ve been tasked with to date.”
Related News
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Epoch Films Welcomes Comedic Director Daniel Lundh
Epoch Films has signed Swedish filmmaker Daniel Lundh for commercial representation in the U.S
Gravy Films Welcomes Director Tomas Jonsgarden
The award-winning director has won many accolades at Cannes Lions, British Arrows, Epica, and Eurobest, and was named Director of the Year at the ROY Awards
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year