Colossus Debuts Ads for Luxury Canned Wine Archer Roose Starring Elizabeth Banks

Jun. 07, 2021

AOR Colossus has completed its first creative campaign for Archer Roose. It stars Elizabeth Banks, who is the brand’s new Chief Creative Officer. The actress/director/ writer/producer recently became a major investor in, and part owner of, the artisanal canned wine company. Banks also stars in the spot alongside Co-founder/CEO Marian Leitner.

The spots bring to life the new relationship between Banks and Archer Roose through a story that details how the entrepreneurs joined forces—but amps up the funny. The hero spot toggles between a testimonial with Leitner and “uninvited guest” Banks wreaking havoc on her home.

Everyone seems happy with the setup. The work launched on connected TV and social media, and consists of one 60-second spot and one :15. It will run this summer on Roku's OneView Ad Platform and as paid social media.

Sara Gable, CMO of Archer Roose, said:

“We chose Colossus for this partnership because they are a nimble agency committed to accelerating growth for up-and-coming businesses.”

 

Greg Almeida, founder/ECD at Colossus, explained:

“We were tasked with announcing a celebrity partnership in a world that, these days, is fairly celebrity obsessed. So we thought it would be interesting to tell a story that was the antithesis of the typical narrative: how exasperating it would be if this super famous person just never left you alone.”

 

Banks, who has starred in The Hunger Games franchise, Wet Hot American Summer, 30 Rock, and produced the Box Office hit Pitch Perfect franchise, formed her production company Brownstone Productions in 2002 to champion female voices in Hollywood. Now she’s hoping to do something similar in the wine industry. Archer Roose was founded in 2014 by CEO Leitner and David Waldman. Positioned as a luxury wine brand that appeals to the modern drinker and takes pride in craftsmanship and innovation, its objective is to disrupt the category and democratize wine by putting high quality, sustainably produced wine in portable, eco-friendly cans. The founders felt Banks aligned perfectly with these attributes.

Jonathan Balck, founder/Managing Director at Colossus, said:

“To be able to work with three rock stars like Marian, Sara and Elizabeth Banks all committed to doing something new? It's a dream partnership.”