CJ Worx Bangkok Partners with Ri-O Creating Unreasonable Yum in 4 Flavorful Films

Dec. 22, 2020

RiO and CJ Worx Bangkok redefine intense flavor snack as something worth getting your fingers dirty for with intensely fun new ways of demonstration.

Other snack brands might view getting consumers' hands dirty while eating their products as a bad thing, but that is not what RI-O, the snack brand that focuses on its intense flavorful snacks, had in mind. RI-O enters the packaged snacks market and introduces itself to its young target group through a series of online films with unreasonable storylines to emphasise the unreasonably intense flavor it has to offer. At the same time, RI-O sets up a new standard that good tasting snacks will get your hand messy and that's a good thing.