Cartier And Publicis Luxe Celebrate The Joy Of Togetherness With "Love Is All" Campaign

Nov. 18, 2021

New campaign from Publicis Luxe and Cartier for the holidays, "Love is All". An unparalleled choral film, a heartful hymn to universal love where the Maison celebrates the power of togetherness, of joy and love! 

This never seen before worldwide campaign brings together a number of famous friends of the Maison: Willow Smith, Jackson Wang, Lilly Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis, Maisie Williams. 

An extraordinary cast that sung and danced "a l'unisson" the Love is All anthem.

Composed and published in the 70s by Roger Glover, this pop melody brings back on stage the importance of being with your close ones, because after all, Love is all.  

A magical moment that could have only happen in an emblematic box, Cartier's red box: magic, joy, products, celebrities…there are many powerful and intense emotions in a Cartier box!  

Directed between Paris, Los Angeles and Shanghai, by the British director and fashion photographer Charlotte Wales, this film offers a pure moment of enchantment. 

The worldwide campaign is released the 16^th of November through cinema, 3D DOOH, TVC, billboards, social media content and the official launch of Cartier’s page on TikTok.  

This inspiring expression of love is the first chapter of Celebrations at Cartier, and will be followed by more bright happenings. Stay tuned!