Betclic Marks Sporting Clube de Portugal's Victory with CGI Content Produced by Perfect Storm Studio
May. 06, 2024
Using CGI, it features an incredibly realistic lion (the club's symbol) crossing the iconic Marques de Pombal Square in Lisbon (the center of the title celebrations), symbolizing the club's assertion of dominance as the new Betclic Portugal League champions.
Throughout the production, special attention was paid to every visual detail.
One of the most important aspects was the perfect integration of the CGI lion into the environment captured during filming. Meticulous composition, fine adjustments to color and lighting were carried out to ensure that all the visual elements coexisted cohesively. Precise sound effects were synchronized with the lion's actions, from its mighty roar to the echo of its footsteps on the sidewalk.
The film was broadcast on Portugal's main sports television channel - Sport TV - on the second the club won the title and on the brand's and Liga Portugal's social networks.
Related News
Leading Legal Bookmaker Betclic Launches New Branding Campaign, "Without You, There is No Football"
The brand is also planning OOH and ambient activities and activations on Betclic's social channels
Ruch Chorzow Returns to Silesian Stadium and Betclic Honors Club Legend
This last season, Ruch Chorzow, one of the greatest Polish football clubs in history, lived a special moment
Historical Journey in the new Campaign of Betclic Poland: International Production of the Bookmaker
180heartbeats + JUNG v MATT is responsible for the creative concept of the campaign
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year



