ArtClass Produces SoundCloud's First Ever Narrative Film

Dec. 18, 2021

Production company ArtClass recently produced "The Day Ones," the first-ever narrative film from SoundCloud, which includes music and live performances from SoFaygo, Charmaine, Otis Kane, Pa Salieu, Lourdiz, Ela Minus, and others. Directed by Jams x Bash, the film was produced as part of First on SoundCloud, a culture-shifting program designed to amplify artists breaking on SoundCloud. The film also marks ArtClass's first-ever feature.

A story about friendship, community, growth, and the power of music, "The Day Ones" follows Assata and Christian, two childhood best friends at a major turning point in their lives. Before saying goodbye, they spend their last evening together at their favorite local party in Los Angeles where they encounter various "First on SoundCloud" artists, including gripping live performances of their top tracks. 

Jamaal Parham said:

"We get excited about collaborating with artists to expand their stories into another sensory dimension and give the audience something uniquely lived-in. Not just something to watch or listen to, but something to remember. A memory they can live with for a long time. And more than that, music has always been the core of our creative process, so when SoundCloud asked us to make this film we were stoked. Coming together with this crew, these actors and these musicians to tell a story about how music shapes our lives was just that much doper."

 

Bashan Aquart said:

"We have to count ourselves among the extremely fortunate to work with our friends and make new ones in the process of making this film. We are so thankful to the cast and crew, who brought positive energy and good vibes all the way through. From the beginning of this project, we were struck by how this generation of musicians brought a genuine appreciation for sharing their work, without cynicism and without ego. This is surely what brings a sense of ease to the film, as it's baked into the DNA of these young talents. At every turn, no matter how late into the night, we were greeted with gratuitousness, willingness, and a song to bounce to. Nothing wrong with that."

 

Launched in 2021, "First on SoundCloud's" new, one-of-a-kind accelerator program is focused on dedicated investment in co-creating each artist's career milestones to help drive their long-term success. Powered by SoundCloud's artist development experts, creator resources, artist-to-fan community, and editorial expertise, the "First on SoundCloud" accelerator program works closely with artists to produce memorable, authentic, career-making moments.