AML & Vanguard Shortlisted for Prestigious IPA Award

Aug. 01, 2024

AML Group has been shortlisted for an IPA Effectiveness Award 2024 for its ongoing Value To Investors campaign for the US-based investment company - Vanguard. One of only three financial services companies recognised.

Since the launch of the campaign in 2020 - Vanguard is now recognised as one of the country’s leading investment platforms with 640,000 UK investors (an increase of 23% since January 2024), assets of £24bn and spontaneous brand attribution leaping from zero to 50%.

Merope Beddard, Client Services Director, AML Group said:

"Our partnership with Vanguard is about bringing to life the joy of investing with Vanguard and the value it offers to all ages and backgrounds. We couldn’t be more thrilled to be shortlisted for an IPA award - a real testament to a trusted client relationship and a customer-first business dedicated to changing the way we invest."

 

Launched in 1980 and held every two-years, the IPA Effectiveness Awards are recognised as the gold-standard of advertising excellence - famous for consistently setting a high benchmark and for turning Effectiveness into the global language of marketing. This year’s winners will be announced at a ceremony in London on 7^th October with all shortlisted cases being awarded either Bronze, Silver or Gold.