AdAsia 2023 Seoul Holds "Asia Young Creators' Award"

Jun. 22, 2023

• Production of video that advertises Seoul under the theme of the new slogan of Seoul, ‘Seoul, My Soul’
• On-site PT to be carried out at the AdAsia 2023 Seoul for the 12 teams that made the finals
• Registration closing on August 31^st (Thu)

Asian university students can show off their creativity at AdAsia 2023 Seoul, the largest marketing festival in Asia. AdAsia 2023 Seoul Organizing Committee (General Chair Nack-hoi Kim) announced to hold the ‘Asia Young Creators' Award (AYCA)’ under the theme of Seoul's new slogan.

The theme of the contest is ‘Discover your Soul in Seoul’, which is based on the new slogan of Seoul, a global megacity, ‘Seoul, my Soul’.

There are three detailed fields:

• What is your Soul that can be filled in Seoul?
• Express your Soul by choosing one of the following three topics: History of Seoul, Space of Seoul and Free topic related to Seoul,
• Culture of Seoul as seen by foreigners.

Any student (or graduate student) attending a university in Asia and foreign students residing in Korea can participate, and those who wish to participate should select one of the three contest areas, produce and upload the video on personal SNS account and then submit an application form through e-mail.

12 teams selected as finalists by a panel of professional judges will be invited to AdAsia 2023 Seoul to be held in October to give a PT presentation, and one Grand Prize, one Gold, two Silver, three Bronze winners and five Finalists will be awarded through on-site judging.

AYCA is hosted by Asia Federation of Advertising Associations (AFAA) and AdAsia 2023 Seoul Organizing Committee and organized by Korea Federation of Advertising Associations (KFAA), with the sponsorship of the Seoul Metropolitan Government. Please refer to the website (adasia2023seoul.com) or make an inquiry to the Seoul Secretariat of AdAsia 2023 (adasia2023.AYCA@gmail.com) for details about the contest.

AdAsia 2023 Seoul is hosted by Asia Federation of Advertising Associations (AFAA) and AdAsia 2023 Seoul Organizing Committee and organized by Korea Federation of Advertising Associations (KFAA), with the sponsorship of the Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, Seoul Tourism Organization and Korea Broadcast Advertising corp.