Ad of the Day | Turn to Absolute Comfort with DS Automobiles and Marcel

Oct. 18, 2023

In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort.

A multisensory comfort that combines DS' legendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, ChatGPT.

DS 4 represents a genuine invitation to immerse into a world of superior comfort, by proposing a new level of travel with a French touch, summed up in one claim: "Upgrade to French Class."

That’s why, through this new campaign, DS Automobiles and Marcel take us on a French journey of a new dimension.

The comfort offered by DS 4 frees us from the daily monotony, immersing us in a world where sensations take precedence, creating an exceptional moment between the starry skies and the lights of the Eiffel Tower, between rising hot air balloons and bursting fireworks.
 

Gaetan du Peloux, Co-CEO and Chief Creative Officer at Marcel:

"With this campaign, we aimed to make the viewer feel an unparalleled, and thus indescribable driving experience, from the smoothness of the steering to the onboard acoustics, and the tactile sensation of the seats."

 

Mattero Montibeller, Brand Content Director at DS Automobiles:

"This new realm of expression provides a powerful visual universe, immediately evocative of high-end comfort, everything that French excellence and craftsmanship can bring to travel."