Ad of the Day | Samsung Electronics Promotes Its New 2022 BESPOKE Refrigerator Lineup

Ad of the Day | Samsung Electronics Promotes Its New 2022 BESPOKE Refrigerator Lineup

May. 26, 2022

Samsung has been carrying out ads that convey the diverse lifestyles and tastes of the targeted audience, the Millennials, and Gen Zs, for the BESPOKE refrigerator range that has allowed the personalization of fridges' colors, materials, and modules.

As this year marks BESPOKE refrigerator's 4th year in the market, the latest spot "A BESPOKE Original Series" highlights how BESPOKE refrigerators can cater to the needs of users regardless of one’s taste or preferences with its newly upgraded features.

The film is composed of five different stories of five people with distinct obsessions and how they each use the BESPOKE refrigerator, showing BESPOKE refrigerator is built to respect any food or design obsession people might have.

Related News

Aug. 28, 2024

Basic-Fit, Europe's Biggest Gym Chain, Partners with Samsung to Gamify the Workout Experience

Created by agency Cheil WW Benelux, Galaxy Space Squat uses Galaxy wearable devices to track the motion of gym-goers on Squat machines

Jul. 26, 2024

Samsung has Created The Openness Medal Campaign in Collaboration with BBH London

To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign

Jul. 25, 2024

Ad of the Day | Samsung and BBH Singapore Release Global Launch Campaign for new Galaxy Watch Ultra

The film highlights how the Galaxy Watch Ultra is the ultimate companion for any adventure

Latest News

Sep. 15, 2026

Embargo test

test embargo

Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records