Ad of the Day | New IKEA Spot is Pure Dream Fuel

Feb. 06, 2023

Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the children’s room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you.

In a new spot, set to a cover of the Monkees classic "I’m a Believer", we see everyday examples of creativity and persistence, and that the process can be just as important as the goal.

The film is directed by Martin Werner, produced by Bacon, and made with Åkestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal.