Ad of the Day | Grand Frais and Rosa Paris are in the Food for Love

Jul. 17, 2024

After accompanying Grand Frais on its first ever TV campaign with the film "Régalez-vous faites vos courses",  which was ranked in the Top 6 campaigns in France by IPSOS,  and was awarded a Gold at the Effie Awards, ROSA Paris and GRAND FRAIS are releasing a new opus: "In the Food for Love."

With this new campaign, ROSA Paris showcased the unconditional love that GRAND FRAIS customers have for the brand. It is a way to pay tribute to the extraordinary devotion of the brand’s customers, which they share daily on social media.

Similar to their previous film, the new spot uses the ingredients that made GRAND FRAIS successful in its last communication: highlighting the unique in-store experience that the brand offers, with a casual tone.

ROSA Paris portrays  the love story between two customers and the various products in the store with not one, but two love songs: "Say You, Say Me" by Lionel Richie and "I Will Always Love You" by Whitney Houston.

Using two songs of this magnitude is a bold and ambitious artistic choice, and the primary principle that guided the agency's entire creative thinking, and a vision shared by director Trevor Clarence.

The  film was released last month on TV, VOL, digital, and video platforms, and was amplified on digital and social media with influencers like @roro_cuistot, well-known for her cooking videos.