Ad of the Day | Biscuit and Grey London Unveil Latest PETA Campaign

Mar. 06, 2024

British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but we draw attention to the fact this isn’t the case. Today, most British meat comes from animals that are factory-farmed. The vast majority of animals raised for the table and fast food takeaway live absolutely rotten lives.

Biscuit partnered with Grey London and PETA to create "Pig Farm," a dark but humorous look at the realities of where our pork comes from. Directed by Jeff Low, the animated film draws inspiration from Cuphead and Ren & Stimpy. By weaving together elements of fantasy and reality, we hope to spark conversations and inspire people to change their eating habits.

The cartoon film follows the journey of the pig farmer as he explains to his daughters just what his day at the factory entails. Initially, it looks like an idyllic existence for the pigs, but as the film progresses the truth behind the industry's practices begins to be uncovered. The film is set to an upbeat song (also written by Jeff Low) that drives memorability and further immerses the audience in what they’re seeing.

To support the campaign and drive further awareness we have designed and created merchandise available via the PETA website. Pigs live for 6 months before they're slaughtered, not having even one year of life is a stat to dramatize. To do that we've created a calendar measured in pig years...so you get a calendar that stops after 6 months. Each month displays the suffering pigs endure via our cartoon visuals. We have also created several limited edition plates, including the PETA piggy crockery set! Turning boring plates into a wonderfully gory reminder of the suffering behind your bacon butty!

Mimi Bekhechi, Vice President of PETA UK, Europe, and Australia said: 

"PETA’s goal is to challenge the status quo and make people think, and the innovative team at Grey has achieved that with this shareable video. By pairing disturbing cartoon imagery with a catchy song, we believe the memorable spot will shift attitudes and remind people that every piece of bacon was once a thinking, feeling being who desperately wanted to live."

 

Jeff Low, Director at Biscuit Filmworks said:

"100 years from now people will not understand how we could have done what we do to these animals. I hope you “enjoy" the cartoon we made."

 

The campaign will run across PETA-owned channels globally.