Ad of the Day | BHI Launches Commemorative Glasses Made From Beirut's Broken Windows

Ad of the Day | BHI Launches Commemorative Glasses Made From Beirut's Broken Windows

Dec. 20, 2021

The Beirut Heritage Initiative (BHI), a Lebanese non-profit organization, is giving a special meaning and a strong purpose to gifting this holiday season, by launching "Here’s to Beirut" – an initiative that showcases handmade drinking glasses, made of recycled glass collected from Beirut’s historical buildings.

On August 4th 2020, a massive explosion shook Beirut and destroyed more than 640 of the city’s heritage buildings, leaving behind tons of shattered glass.

Due to the country’s protracted economic crisis and a notable absence of local and international funds, many of the city’s iconic buildings have been left neglected and are still unrepaired, one year on.

To raise funds and contribute to the ongoing restoration efforts, BHI collected broken glass from the city’s historical buildings, subsequently recycling, hand blowing and re-assembling pieces into pairs of uniquely handcrafted drinking glasses.

In collaboration with one of the oldest glass factories in Lebanon, the glasses are carefully hand-printed and placed in handmade Zain wooden boxes inspired by Beirut’s famous traditional window facades.

The BHI committee stated:

“We have created this initiative to help rebuild some of the city’s beautiful historical facades, with many remained unrepaired more than a year after the blast. These structures represent the city’s glory and the rich culture of its courageous people and they need to be saved.”

 

BHI’s initiative aims to invite people from around the world to contribute to saving the city’s heritage and culture by helping restore some of its iconic architecture.

Krix Berberian, Regional Creative Director of TBWA\RAAD, concluded:

“We would like to encourage people from all over the world to contribute to this important cause. Beirut has always been the city of life, the city of culture. It is renowned for its beautiful architecture, its historical buildings and monumental heritage. These recycled glasses symbolise the strength and resilience of a beautiful city that will never break and that will continue to rise and rebuild and heal. Join us this holiday season, no matter where you are, by raising your glasses to Beirut, in hopes of a better future.”

 

These limited-edition sets can be purchased online at HeresToBeirut.com and delivered worldwide.

All proceeds will go to the restoration efforts led by BHI.

 

Related News

Sep. 09, 2024

TBWA\RAAD Appoints Rawad El Dahouk as Head of Strategy for Saudi Arabia

With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market

Aug. 15, 2024

Ad of the Day | Nissan Middle East Launches First-Ever Brand Campaign, "Defy Ordinary"

Developed by Nissan United in Dubai, this daring platform has extended beyond the Middle East, reaching Africa, India, Europe (including Russia), and Oceania

Jul. 05, 2024

KFC Launches "The Original Gamechangers" to Empower Saudi Female Gamers

KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform

Latest News

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

Sep. 10, 2024

test

VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year