1stAveMachine Launch 1stAveMusicVideo

Mar. 20, 2023

International Production company 1stAveMachine have announced the launch of 1stAveMusicVideo, their new music video division.

The new venture will be headed up by Liz Kessler in the UK and Randi Wilens in the US. Both will be responsible for business and creative development and building 1stAveMusic interests with record labels and commissioners. The roster of filmmakers, photographers, animators & creators in emerging tech offers record companies & their artists a scaled, multi-dimensional creative offering.

Both Kessler and Wilens bring a combined experience of over fifty years in the music video industry.

Liz has worked at Warner and Island Records and has commissioned for Pulp, U2, Busted, PJ Harvey, Sugababes, Nick Drake, Keane, The Feeling and even Bob Marley. She headed up the Music Video division at Academy Films produced for artists including Foals, Beyonce, the WHO, and James Blake among many others.

Quite uniquely, Liz has won both best producer and best commissioner awards at the UKMVAs, and has also received awards from D&AD, MTV, Q Magazine, NME and a Grammy nomination.

With over 20 years of experience, Randi manages directors and animators and is an executive producer for cutting edge films and multimedia projects. She earned a Grammy nomination for Morphine's "Early To Bed" promo, directed by Jamie Caliri, and "Like A Stone" by Audioslave racked up an impressive over a billion views.

Liz commented:

"I’m very excited to be working with the top class team at 1stAve. With their international range of talent and collaborative and creative approach, they’re a perfect fit for Music Video."

 

Randi said: 

“I’m excited to be working with a revered global production company such as 1stAve. Their diverse roster of directors should lend themselves brilliantly to music videos.”

 

Sam Penfield said:

“Our directors have some exciting ideas that involve the application of AI and emerging technologies in the music video space. We are excited to bring these ideas to life.”

 

Kerry Smart, 1stAve London MD & EP added:

“We’re thrilled to work with this powerhouse duo to give our directors that opportunity to really flex their creative muscle.  I’m curious to see what emerges from the minds of our incredible roster. And eager to use this new venture as a platform to attract and nurture new talent.”

 

Both Kessler and Wilens have dedicated their time to education in the arts. Liz has previously taught at NFTS (National Film and Television School) and UAL (University of the Arts, London) as a guest lecturer.

Wilens is a current USC Film School graduate who has lectured in their film production department for 12 consecutive years, as well as in the music industry department at Loyola Marymount University.